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AfriRoute Call Center Platform

Enterprise Cloud Contact Center for Africa

Transform your customer support with a full-featured call center platform that unifies voice, SMS, WhatsApp, and email into a single agent workspace.

🎯 What is AfriRoute Call Center?​

AfriRoute Call Center is a cloud-based contact center solution designed specifically for African businesses. It provides:

  • Omnichannel Communication - Handle voice calls, SMS, WhatsApp, and email from one interface
  • Intelligent Routing - Skills-based routing, priority queues, business hours
  • IVR Builder - Visual IVR designer with text-to-speech in multiple languages
  • Agent Workspace - Unified dashboard with customer context and call history
  • Real-time Analytics - Live metrics, agent performance, customer satisfaction
  • Supervisor Tools - Monitor, whisper, barge, and coach agents in real-time

🚀 Key Features​

Inbound & Outbound Calling​

Make an Outbound Call
const response = await axios.post('https://api.afriroute.ai/api/v1/voice/call', {
from: '+251116000000',
to: '+251911234567',
agent_id: 'agent_12345',
record: true,
caller_id_name: 'Customer Support',
custom_data: {
customer_id: 'CUST_789',
campaign: 'satisfaction_survey'
}
}, {
headers: { 'Authorization': 'Bearer $AFRIROUTE_API_KEY' }
});

// Response
{
"call_id": "call_abc123",
"status": "initiated",
"duration": 0,
"started_at": "2025-12-10T14:30:00Z"
}

IVR (Interactive Voice Response)​

Build sophisticated IVR menus without coding:

Create IVR Menu
const ivr = await axios.post('https://api.afriroute.ai/api/v1/voice/ivr', {
name: 'Main Menu',
greeting: 'Welcome to AfriRoute. Press 1 for Sales, Press 2 for Support, Press 3 for Billing',
language: 'en-US',
voice: 'female',
options: [
{
digit: '1',
action: 'transfer',
destination: 'queue_sales'
},
{
digit: '2',
action: 'transfer',
destination: 'queue_support'
},
{
digit: '3',
action: 'transfer',
destination: 'queue_billing'
},
{
digit: '0',
action: 'transfer',
destination: 'agent_group_supervisors'
}
],
timeout: 10,
max_retries: 3,
invalid_option_message: 'Invalid selection. Please try again.'
}, {
headers: { 'Authorization': 'Bearer $AFRIROUTE_API_KEY' }
});

IVR Capabilities:

  • Multi-level menus
  • Text-to-speech (TTS) in 40+ languages
  • Play audio files
  • Collect DTMF input
  • Speech recognition (ASR)
  • Business hours routing
  • Holiday schedules
  • Call back option

Agent Dashboard​

Unified Agent Workspace:

Agent Login
const login = await axios.post('https://api.afriroute.ai/api/v1/voice/agent/login', {
agent_id: 'agent_sarah_k',
extension: '101',
name: 'Sarah Kebede',
email: '[email protected]',
skills: ['billing', 'technical_support', 'amharic'],
max_concurrent_calls: 1,
status: 'available'
}, {
headers: { 'Authorization': 'Bearer $AFRIROUTE_API_KEY' }
});
Update Agent Status
await axios.post('https://api.afriroute.ai/api/v1/voice/agent/status', {
agent_id: 'agent_sarah_k',
status: 'on_break',
reason: 'lunch_break'
}, {
headers: { 'Authorization': 'Bearer $AFRIROUTE_API_KEY' }
});

Agent Status Options:

  • available - Ready to receive calls
  • on_call - Currently on a call
  • wrap_up - Post-call work
  • on_break - Break/lunch
  • offline - Logged out

Agent Features:

  • Customer context popup
  • Call history
  • Previous tickets
  • CRM integration
  • Notes and tags
  • Warm/cold transfer
  • Conference calling
  • Call recording controls

Call Queues & Routing​

Create Call Queue
const queue = await axios.post('https://api.afriroute.ai/api/v1/voice/queue', {
name: 'Technical Support',
routing_strategy: 'skills_based',
skills_required: ['technical_support'],
priority_levels: true,
max_wait_time: 300,
callback_enabled: true,
queue_music: 'https://yourcdn.com/hold-music.mp3',
overflow_action: 'voicemail',
overflow_destination: 'vm_support',
announcements: [
{
message: 'Thank you for waiting. Your call is important to us.',
interval: 30
},
{
message: 'Your estimated wait time is {wait_time} minutes.',
interval: 60
}
]
}, {
headers: { 'Authorization': 'Bearer $AFRIROUTE_API_KEY' }
});

Routing Strategies:

  • Round Robin - Distribute evenly
  • Skills-Based - Match agent skills
  • Longest Idle - Route to least active agent
  • Priority-Based - VIP customers first
  • Geographic - Match caller region
  • Custom - Define your own logic

Call Recording​

All calls can be automatically recorded:

Get Recording
const recording = await axios.get(
'https://api.afriroute.ai/api/v1/voice/recording/rec_xyz789',
{
headers: { 'Authorization': 'Bearer $AFRIROUTE_API_KEY' }
}
);

// Response
{
"recording_id": "rec_xyz789",
"call_id": "call_abc123",
"duration": 245,
"file_url": "https://recordings.afriroute.ai/xyz789.mp3",
"file_size": 2450000,
"created_at": "2025-12-10T14:35:00Z",
"transcription": {
"available": true,
"url": "https://recordings.afriroute.ai/xyz789-transcript.txt",
"language": "en"
}
}

Recording Features:

  • Automatic recording
  • On-demand recording
  • Pause/resume during call
  • Transcription (speech-to-text)
  • Secure storage (encrypted)
  • Retention policies
  • Download/playback
  • Compliance ready

Call Transfer & Conference​

Warm Transfer
// Agent talks to another agent before transferring
await axios.post('https://api.afriroute.ai/api/v1/voice/transfer', {
call_id: 'call_abc123',
transfer_type: 'warm',
destination: 'agent_john_m',
reason: 'Needs tier-2 technical support'
}, {
headers: { 'Authorization': 'Bearer $AFRIROUTE_API_KEY' }
});
Cold Transfer
// Transfer directly without announcement
await axios.post('https://api.afriroute.ai/api/v1/voice/transfer', {
call_id: 'call_abc123',
transfer_type: 'cold',
destination: '+251911234567'
}, {
headers: { 'Authorization': 'Bearer $AFRIROUTE_API_KEY' }
});
Conference Call
// Add participants to conference
await axios.post('https://api.afriroute.ai/api/v1/voice/conference', {
name: 'Customer Escalation',
participants: [
'+251911234567', // Customer
'agent_sarah_k', // Agent
'supervisor_mary' // Supervisor
],
record: true
}, {
headers: { 'Authorization': 'Bearer $AFRIROUTE_API_KEY' }
});

Supervisor Tools​

Real-time Monitoring:

Monitor Agent
// Supervisor can listen to live call
await axios.post('https://api.afriroute.ai/api/v1/voice/monitor', {
call_id: 'call_abc123',
supervisor_id: 'sup_mary',
mode: 'listen' // Options: listen, whisper, barge
}, {
headers: { 'Authorization': 'Bearer $AFRIROUTE_API_KEY' }
});

Monitoring Modes:

  • Listen - Hear call without being heard
  • Whisper - Coach agent (customer can't hear)
  • Barge - Join call as third party

Supervisor Dashboard:

  • Live queue metrics
  • Agent status overview
  • Longest wait times
  • Abandoned call alerts
  • Real-time call monitoring
  • Agent performance scorecards

Omnichannel Support​

Handle multiple channels from one interface:

Omnichannel Message
// Agent can send SMS/WhatsApp from call center
await axios.post('https://api.afriroute.ai/api/v1/call-center/message', {
agent_id: 'agent_sarah_k',
customer_phone: '+251911234567',
channel: 'whatsapp',
message: 'As discussed, here is your ticket number: #12345. We will follow up within 24 hours.',
attachments: [
'https://yourcdn.com/troubleshooting-guide.pdf'
]
}, {
headers: { 'Authorization': 'Bearer $AFRIROUTE_API_KEY' }
});

Supported Channels:

  • Voice calls
  • SMS
  • WhatsApp
  • Email
  • Web chat (coming soon)

📊 Analytics & Reporting​

Real-time Metrics​

Get Queue Metrics
const metrics = await axios.get(
'https://api.afriroute.ai/api/v1/call-center/metrics/realtime',
{
headers: { 'Authorization': 'Bearer $AFRIROUTE_API_KEY' }
}
);

// Response
{
"timestamp": "2025-12-10T14:45:00Z",
"queues": [
{
"queue_id": "queue_support",
"name": "Technical Support",
"calls_waiting": 5,
"agents_available": 3,
"agents_on_call": 7,
"longest_wait_time": 125,
"average_wait_time": 45,
"abandoned_calls": 2,
"service_level": 87.5
}
],
"agents": [
{
"agent_id": "agent_sarah_k",
"name": "Sarah Kebede",
"status": "on_call",
"current_call_duration": 234,
"calls_handled_today": 23,
"average_handle_time": 280
}
]
}

Historical Reports​

  • Call volume by hour/day/week
  • Agent performance scorecards
  • Average handle time (AHT)
  • First call resolution (FCR)
  • Customer satisfaction (CSAT)
  • Service level adherence
  • Abandon rate analysis

💰 Pricing​

FeatureStarterGrowthEnterprise
Concurrent Calls1050Unlimited
Agents525Unlimited
IVR Minutes1,00010,000Unlimited
Recording Storage10 GB100 GBUnlimited
Call History30 days1 yearForever
SupportEmailPriority24/7 + Dedicated
Price/Month$199$999Custom

Voice Rates:

  • Inbound: $0.01/min
  • Outbound: $0.02/min (Ethiopia)
  • International: Varies by country

View full pricing →

🚀 Quick Start​

  1. Setup Your Call Center - Configure queues, agents, IVR
  2. Agent Dashboard - Login and start taking calls
  3. IVR Builder - Create your phone menu
  4. Analytics - Monitor performance

🆘 Need Help?​


Ready to launch your call center? Start free trial →